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 Forum index » How-tos
How and Where to Find an Audience
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djfoxyfox
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PostPosted: Tue Oct 28, 2003 6:43 pm    Post subject: How and Where to Find an Audience Reply with quote  Mark this post and the followings unread

Here are two posts from the Different Skies list to give you some food for thought as to where your audience potential might be hiding.
=============
POST #1:
----- Original Message -----
From: "Mike Metlay" <metlay@atomiccity.com>
To: "Different Skies" <differentskies@yahoogroups.com>
Sent: Monday, October 27, 2003 4:14 PM
Subject: [differentskies] On the subject of an audience

> It occurs to me that some folks on this list might not read Beyond_EM, where
> this message was posted earlier today. I think that it's important that folks
> here have a chance to read it too, as I think I've stumbled upon something
> that may prove to be fairly important to DS as an event in the long run.
>
> The thread under discussion was a popular angels-and-pinheads discussion for
> BEM: namely, what is Electronic Music? Paul Lawler (himself a very talented
> electronic musician with a fair number of albums and TV music themes to his
> credit) tossed off a humorous comment that nevertheless got me thinking hard
> about the question of an audience. It occurred to me that DS really broke the
> mold of what an EM audience was supposed to be like, and that this was not
> only a good thing, it was a VERY good thing, perhaps vital to the event's
> survival...
>
> Anyway, here's the post again. Apologies to anyone who now has to read it a
> second time.
>
> ------------------------------ Original Message --------------------
> Subject: [beyond_em] Anoracking up sales
> From: "Mike Metlay" <metlay@atomiccity.com>
> Date: Mon, October 27, 2003 9:50 am
> To: beyond_em@yahoogroups.com
> --------------------------------------------------------------------
> Paul Lawler said:
> > If you look in the dictionary it describes it as "unpopular/ un-sellable
> music that appeals mostly to anoraks and people working in IT " Wink
> >
> > Paul
> > www.paullawler.org
>
> "Mostly" being the key word. I have at least one counterexample in hand.
>
> At Different Skies, there was one, count'em, ONE person in the audience that
> could be classified as a traditional EM fan who travelled a long distance to
> hear the performances. And I thank him for it... you da man, Steve!
>
> The other people we played for (still don't have concrete numbers--under 200
> but not by much) were an audience entirely unlike anything you'd see at a
> conventional EM concert. They were drawn to the concert not by the promise of
> anorak music but by the fact that Arcosanti, as a venue, has a widely eclectic
> concert season ranging from pop to classical to avant-garde. There is a large
> and healthy community of people who come out to most or all of the Arcosanti
> shows each summer as a matter of principle, to keep their horizons open and to
> keep themselves from calcifying.
>
> We had people from all over Arizona, and some from Nevada, California, and New
> Mexico, intrigued by the idea of live space music (whatever THAT is) and eager
> to give it a try. There were families with children, young people, middle-aged
> people, and a surprising number of elderly folks who really enjoyed
> themselves, thanked us, and said they'd be back next year for sure. (DuVal was
> commenting that the audience's median age was older than HE was.) Folks of all
> ages bought our CDs, in decent quantities.
>
> They were open-eared and well-educated: there was a fairly subtle
> compositional joke in the Traktori set that got a huge laugh from most of the
> audience (some anoraks would have gotten it, but a dance crowd wouldn't). They
> were polite, friendly, and enthusiastic, entranced by the visuals and in tune
> with the music. Nervous guy that I am, I paced the amphitheatre when I wasn't
> playing, and really enjoyed seeing how much people were into it. I stepped
> outside the amphitheatre at one point and found a group of four women in their
> 50s, stretched out on the amphitheatre roof watching the stars and blissing
> out on the music.
>
> I am only beginning to realize the significance of this now, in the weeks
> after the show. We reached an entirely new audience and opened its ears: they
> had fun, bought our music, and went home happy. Many of them were in a greying
> age bracket that's not likely to be there in a few decades, but there were a
> lot of children there too, who were absorbing the music like sponges and
> asking for more: a good sign, I think.
>
> I've been to a few EM concerts advertised among the traditional fandom and
> visited by the traditional fandom. The vibe there was very different than what
> we had in Arizona. Not better or worse, just different. Different enough,
> perhaps, to be the real defining line between what DS does and what other EM
> concerts and festivals do: a sense of outreach to an entirely new audience
> rather than providing new and different material to an audience already primed
> to expect it. I believe this diversity is a good thing, and healthy.
>
> mike

POST #2:
----- Original Message -----
From: "Jim Combs" <jwcombs@bellsouth.net>
To: <differentskies@yahoogroups.com>
Sent: Monday, October 27, 2003 8:30 PM
Subject: Re: [differentskies] On the subject of an audience

> Mike, you've certainly stumbled on something that matches the experience I've
> had in marketing my band TouchXtone here in the Atlanta area. While we
> initially targeted the 20s/30s crowd, the folks who most responded to our
> messages and music and are our "repeat" audience at gigs are primarily over 40
> (in some cases, way way over 40) and the parents bring their primarily under
> 12 year old children. I have purposely booked us into places that are low/no
> cover, family-friendly, and have some unique environmental/cultural aspect
> just to cater as much to this audience as possible. Most of these folks
> comment on how unique the performances are and I hear how it's hard to
> describe but like classical music, like new age music, like <put classic space
> rock band name here>, but not like anything anyone's heard before.
>
> So I guess we're selling an experience not a genre.
>
> -Jim

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elektro80
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PostPosted: Tue Oct 28, 2003 6:50 pm    Post subject: Reply with quote  Mark this post and the followings unread

Yup.. capture new audiences! That is what this is all about.
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