Blurring The Lines Between The Desktop And The Web

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Three Out Of Four People Connect To The Internet Through Non-Browser Based Applications, Blurring The Lines Between The Desktop And The Web


Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that three out of every four home and work Internet users or 76 percent of active Web surfers, access the Internet using a non-browser based Internet application. Media players, instant messengers and file sharing applications are the most popular Internet applications.

The total unique audience using Internet applications reached 106 million during the month of November 2003, an increase of 11 percent from the same period last year. Internet users spent an average of three hours and 37 minutes per month using Internet applications.

The top five applications are Windows Media Player, AOL Instant Messenger, Yahoo! Messenger, MSN Messenger Service and Real Player. Of these top five applications, Windows Media has the largest active user reach at 34 percent. AOL Instant Messenger was next at 20 percent, followed by Real Player also at 20 percent, MSN Messenger Service at 19 percent and Yahoo! Messenger Service, which reaches 12 percent of the active user base.
http://www.mi2n.com/press.php3?press_nb=60863