Apple Readies Next-Gen MPEG-4 Part 10

seraph

Apple Computer is currently testing new video compression software that will eventually improve its QuickTime Player.

The company said the technology, known as MPEG-4 part 10 or H.264/AVC, is the next-generation video compression technology in the MPEG-4 standard. Already ratified by both the ITU and ISO MPEG, Frank Casanova, Apple Senior Director, QuickTime Product Marketing, told internetnews.com that the company is pole-positioning the improvements as the standard for video encoding for everything from 3G to High Definition (HD) broadcast.

http://www.internetnews.com/infra/article.php/3366831

mosc · Posted: Sat Jun 12, 2004 6:23 am Post subject:

This is pretty good. It means that one can have true HD on standard DVDs. It also means HD production can be done on a home computer. HD on a standard computer display isn't too exciting, I bet there will be some nifty video projectors coming out to take advantage of this.

elektro80 · Posted: Sat Jun 12, 2004 7:46 am Post subject:

Good point... at least this means that people can start making content in this format pretty soon.. on low end gear. great..