The Future Of Music: Go Where The Girls Are

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Jupiter Research Teen Survey Advises Music Industry: Go Where The Girls Are


Jupiter Research, a division of Jupitermedia Corporation, today announced the results of its latest survey of online teens, including the facts that teen girls spend 15% more on music than boys, and across the board are bigger digital music users, except for downloading and burning CDs. Nearly half of online teen girls spend more than $100 a year on music.

Jupiter Research's new research report, "Consumer Survey Report: Teen Music, 2003", is based on a survey of over 1,800 online teens, ages 13 to 17. "Besides their spending, another thing that makes teen girls particularly attractive is their reliance on the Internet to gather music-related information," said Juliana Deeks, Jupiter Research Associate Analyst. "Nearly one-half read about musicians or bands online. Girls are also more likely to use the Web to listen to streamed song samples and watch music videos, and they're twice as likely as boys to research concert and tour information online. The only online music activities that boys are more apt to participate in than girls are downloading music and burning CDs," added Deeks.

Internet marketing is no panacea for the struggling music industry - the top influences on teen music purchasing remain radio, friends' recommendations and music videos on TV. The report also examines the 26% of the online teen audience who are music influencers - those whose friends seek their opinion on what new or cool music to listen to. "These music influencers also tend to be girls and they spend 28% more on music than the average teen," added David Card, Jupiter Research Vice President. "While the music influencers burn and download more than average teens, they also tend to have a broader interest in style and pop culture, and are heavier users of online media sites, IM and Weblogs."


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